Crafting thoughtful, insights-driven experiences for over 10 years

I bring a researcher's curiosity to design and strategy, turning human insight into meaningful products, services & experience

I help guide teams from ambiguity to clarity, pairing rigorous discovery with thoughtful execution

Over 15 years in startups taught me to thrive in the unknown. By leveraging insight, I’ve helped build products across consumer brands, de-risking bold bets through human-centered thinking. I’m most energized in the gray space where creativity meets complexity, where the most interesting opportunities often emerge from the messy middle. By bringing diverse perspectives together, I help teams uncover new possibilities, craft vision, align strategy, and deliver thoughtful, innovative solutions.

Outside work? Music lover, cheese eater, cake baker, British mystery-loving pilates enthusiast in search of a great baguette in Sydney that is not sourdough (sorry)…